Over the course of the marketing campaign for the 2022 Midwest Leadership Summit 29 individual emails were sent to 4 categories: invitations to purchase tickets, invitations to sponsor the event, pre-event emails to attendees, and follow-up emails to attendees after the event. This does not include mentions or banners in Central Exchange’s bi-weekly eNews.
Each individual email was sent to 44 – 6,864 email addresses depending on which segment received the email. There were 4 main email segments including, current CX members, previous Summit attendees, previous Summit sponsors, and non-members who are in the system. Click on each segment in the buttons below to view the Constant Contact preview of each email. On average, each email had a 36.91% open rate and a 19.65% click-to-open rate. Overall, Central Exchange considered this to be a very successful email campaign.