win | win
A business case for Kansas City
Now is the moment for Kansas City to substantially accelerate business growth, innovation, profitability, and become a leader
win | win is a Central Exchange campaign to increase gender diversity on corporate boards and in C-Suites across Kansas City region companies. win | win provides a range of educational forums, services, and activities to help educate, change perceptions, and create a sense of purpose among supporters. A distinctive branding campaign was launched to grow awareness, sponsorships, and public support.
A convergence of global research shows a strong and positive correlation between gender diversity at the top, and company growth, innovation, and profitability. According to Catalyst studies, “Fortune 500 companies with more gender diversity among executive officers had a ROE 35% higher than those with the least diversity.”
Companies with three or more women at the top received higher evaluations on nine key non-financial metrics:*
- Coordination and Control
- Work Environment and Values
- External Orientation
*Reported by McKinsey
“Management at better performing companies makes smarter decisions, including utilizing all the best brains available, regardless of gender.” – Adler
“Women facilitate teamwork and innovation.” – Dezso and Ross
“Gender diverse teams almost always outperform a homogeneous group by substantial margin.” – Ernst & Young and University of Michigan
“Multiple perspectives…the boardroom dynamic is more open and collaborative and difficult problems are dealt with.” – Catalyst
How can I join the win | win campaign?
Circle of Champions Luncheon
Annually, win | win recognizes regional corporations that achieve at least 20% gender diversity on their corporate boards.